Browse Books for Free
http://www.browsebooksforfree.com
One of the common and obvious ways to market a self-published book is having your own website. The harder part is how to attract your target audience and then convert the sale.
The three general ways of attracting traffic are:
* Good original keyword-rich content
* Using meta tags (it's not all about Google)
* Having lots of external links coming to your site from high-ranking web pages.
This is obvious so far. What is less obvious is how to do this.
ORIGINAL KEYWORD-RICH CONTENT
Using extracts from the book is an easy way to get original keyword-rich content.
Your extract may be on Amazon, but it isn't in a format that can be read by search engines. Your extract may also be on Google's book search, but it won't appear on other search engines, nor will it appear as a webpage. For your book to appear on Google's book search, potential readers will have to have typed in the keyword "book" after whatever they were looking for.
HTML is the only format of choice since it is easy to read, quick to load, and the easiest format to be read by search engine spiders. It is tempting to publish your book extracts in PDF, but only Google will touch them with any degree of success and even then it is still an inhibiting format.
I have found the best way to convert text-intensive books from PDF to HTML is by cutting and pasting into a web program such as Dreamweaver. This allows me to use simple HTML. If you save the PDF as an HTML document you will get a document which has HTML scattered everywhere on each line. This takes forever to edit all the mistakes in the conversion and is less search-engine friendly. Keep it simple.
Monday, February 25, 2008
Attracting Readers to your Book
Getting Started with your own Online Business
Author: Sean Babb The Top Notch
http://www.the-top-notch.com/
Every year, personal computer and notebook computer sales continue to skyrocket. Many people are upgrading their computer systems, and many more are buying their first computer for the home.
A strong number of the people buying their very first computer are doing so because they hope to tap into the wealth that is being created everyday online.
THE ESSENTIAL ELEMENTS OF A SUCCESSFUL ONLINE BUSINESS
1. You must have a storefront selling products or services.
2. You must take steps to bring potential customers to your storefront.
STOREFRONTS COME IN ALL SHAPES AND SIZES
People have generated incredible successes in nearly every online business format. So, I am not going to argue that you need to be selling a service or selling a product.
Creating your own programs (selling your own products and services) can be very profitable. But, for every person that succeeds in creating their own products and services, there are probably another hundred people who are making a comfortable living selling other people's products and services.
There are various methods available to people, which help them to sell other people's products and services:
1. Affiliate Marketing
2. Network Marketing
3. Paid Advertising Programs
4. Wholesale Programs
5. Reseller Programs
The Year of the Web Challenge
Copyright (c) Christian Web Host, Inc.
http://www.christianwebhost.com
e-Commerce
Today’s savvy Internet entrepreneur requires not only a shopping cart but also one that will interface easily with their merchant account. They want hands off financial manipulation for their growing e-Commerce web site.
One of the most difficult situations that a webmaster will face this century is integrating the masses of shopping carts available with the masses of merchant accounts and processing software. It can be absolutely overwhelming with all of the choices available to us.
Functionality
You can have a great looking site but if it doesn’t function in the Internet world it’s not going to help you keep up with the big dogs.
3 Common problems found with new web sites are:
- Being unaware that browsers are not displaying your web site correctly
- Web surfers being confused with the navigation of the web site
- Slow loading pages
How to Build An Empire With Business Cards
Most business owners don't realize the importance of using
a simple business card to generate tons of customers.
Author: Robert Short
Affordable Concrete Cutting, Inc.
http://www.affordableconcretecutting.com/construction_seo.html
The three main mistakes people make when marketing with business cards are:
1. Not having a business card.
2. Being stingy and only giving out one card per person.
3. Not giving a card to every person they come into contact with.
Not having thousands of business cards at your disposal at all times is not only stupid it is a crime against your business. If an employee of yours stole as much money from you as you lose from not utilizing business cards, they would go to prison for a long time. With today's super low cost business card printing prices there is no reason not to have business cards and an abundance of them for that matter.
Ten Ways to End Your Advertising Copy
Ten simple tips you can follow to sum up your ad copy in a way
to help you to close more sales.
Author: Robert Short
Affordable Concrete Cutting, Inc.
http://www.affordableconcretecutting.com/
1. End your ad copy by telling people what will happen if they buy your product. Use your most powerful benefit as the example.
2. End your ad copy by telling people what will happen if they don't buy your product. Use a problem that they won't be able to solve without it.
3. End your ad copy with a series of questions they will always say yes to. They then will be used to saying yes when you ask them to order.
Six Simple Ways Writing Articles Will Improve Your Link Popularity
by Robert Short Affordable Concrete Cutting, Inc.
http://www.affordableconcretecutting.com/construction_seo.html
Article writing and distribution creates free one way incoming links back to your web site. Link building in this manner increases your web sites exposure, visitors and you overall search engine rankings. By using the following techniques you can dramatically improve your web site traffic in a very short period of time.
1. Create Viral Content For Your Web Site - Add your own resource box/byline to your articles and post them on your web site. You could allow your visitors to publish the articles on their web site if they also include your resource box and keep your hyperlink active. This will spread your link around the internet like a virus and increase your link popularity fast.
2. Submit your articles to free content web sites for other webmasters to reprint for publishing. When you include your resource box at the end of the article with your website URL you will not only get free advertising but you will get a link back to your site. This will increase your link popularity and cause your site to rank higher in the search engines.
Ten Simple Ways To Increase Your Profits Fast
Ten tips to help you to grow your business.
Ten Simple Ways To Increase Your Profits Fast
Copyright © 2005 Robert Short
Affordable Concrete Cutting, Inc.
http://www.affordableconcretecutting.com/construction_seo.html
1. Use a "P.S." at the end of your ad copy. This is were you either want to repeat a strong benefit or use a strong close like a free bonus.
2. Publish a free e-book and give it away from your web site or in your e-zine. This will increase your traffic, sales and e-zine subscribers.
3. Create multiple streams of income with your web site. You could sell your own products, join affiliate programs, use Google adsense, sell advertising space, etc.
4. Give your visitors compliments in your ad copy. This can earn their trust and put them in a good mood, in return they will be easier to sell too.
5. Create new products or services only if there is a strong need for them. You won't have anyone to sell them to if you don't have a market.
Ten Ways to Improve Online Sales
Ten simple tips you can follow to increase your online traffic and online sales.
Author: Robert Short
Affordable Concrete Cutting, Inc.
http://www.affordableconcretecutting.com/construction_seo.html
1. Create a free e-book directory on a specific topic in your web site. People will visit your web site to read the free e-books and will see your product ad, affiliate banners and Google Adsense links.2. Turn part of your web site into a "Members Only" section. Instead of charging for access, use it as a free bonus for one of your products or services.
3. Add a free classified ad section to your web site. You could then trade banner ads with other web sites that have free classified ad sections.
4. Create two versions of your e-zine so your visitors can choose if they want ads included with it or not. This'll attract the people who hate ads to subscribe.
5. Publish your e-zine only on your web site. Have your visitors subscribe to a "new issue" e-mail reminder. This could really increase your traffic and sales.
