Achieving Your Personal Best: Making The Leap From Good To Great

by Bill Lampton Ph.D.

Championship Communication
http://www.championshipcommunication.com

Jim Collins opened his book Good to Great with the statement, "Good is the enemy of great." He explained that when we have good schools, good businesses and good government, we are prone to accept that level of quality as sufficient. Collins observed: "Few people attain great lives, in large part because it is so easy to settle for a good life."

What about you and your business? Have you become comfortable - possibly complacent - with what you have accomplished? Sales have been good, your employees seem to be happy and customers rarely complain. Next year, you project, will match or even surpass (slightly) this year.

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