by Bill Platt Link and Traffic Nearly every mass marketable product or service available online sports an Affiliate Program or MLM matrix to encourage small business people to sell those products or services to others. For beginners in the online marketplace and even some pro's, these programs offer the best opportunity for earning substantial incomes to their participants. Yet, despite the promise of Affiliate Programs and MLM's for making money online, fewer than 5% of all participants will ever be successful with them! Only one out of a hundred will ever earn more than $1000 per month from the programs!
http://www.LinkAndTraffic.com
Monday, April 14, 2008
Overcoming the Five Obstacles to Affiliate Success
Fine Tune Your Sales Copy And Increase Your Sales
Magnetic Marketer Newsletter
http://www.badgemags.com/magnetic_marketer_subscribe.htm
Your sales copy is your most important part of your business. It does not matter how hot your product is, if you do not have good sales copy you are not going to sell anything. Now that we are in the midst of the busy season for selling many products online, it is time to take a second look at your sales copy. Always remember, no sales copy is ever set in stone.
Split testing:Once you have targeted traffic coming to your site, it is time to do some split testing on your sales page. Here is how you can do it:
Split testing:Once you have targeted traffic coming to your site, it is time to do some split testing on your sales page. Here is how you can do it:
How to Maximize Account Penetration and Jump-Start Sales
by Alan Rigg
80/20 Sales Performance
http://www.8020salesperformance.com
Maximizing account penetration is one of the most critical functions in sales. Why? The depth of account penetration has an enormous impact on revenues and profitability.
Think about it – if every one of your company's salespeople sold every product and service in their portfolio to every business unit, department, and division of every account, what kind of number would they produce? Something huge, right?
From a sales management perspective, few things are more frustrating than having a bunch of "one trick ponies" on a sales team. These are salespeople that have developed a comfort level with one product or service, and that product or service makes up 80% to 100% of their sales.
Sunday, April 6, 2008
Sales Leads - Three Things Every Website Should Do
by Alan Rigg
80/20 Sales Performance
http://www.8020salesperformance.com
When I started my company in 2002, I knew I needed to have a website. Why? To provide credibility! How can a company be "real" in this day and age if it doesn't have a website? So, like many companies, I published an informational website that explained "here's who we are, and here's what we do".
I didn't spend a lot of time worrying about my website. I certainly didn't think of it as a strategic weapon in my company's marketing arsenal. That started to change in the spring of 2004 when a newsletter was forwarded to me by a fellow member of the National Speaker's Association. The subject of the featured article was something called "internet marketing".
A Whack Up Along Side Of The Head Of Human Resources: The Leadership Imperative
by Brent Filson
The Filson Leadership Group, Inc.
http://www.actionleadership.com
When we perceive the simple center in the seemingly complex, we can change our world in powerful new ways. Albert Einstein perceived the simple E=MC2 in the complexities of physical reality and changed the history of the 20th century.
Big Daddy Lipscomb, the Baltimore Colts 300 pound all-pro tackle in the 1960s perceived the simple center of what was perceived to be the complex game of football. “I just wade into players,” he said, “until I come to the one with the ball. Him I keep!” — and changed the way the game was played.
Increase Your Sales By 25% By Implementing One Small Change
by Bill Platt
Link and Traffic
http://www.LinkAndTraffic.com
How much would you be willing to pay to learn how to implement a guaranteed 25% increase in your online sales? Given the current sales situation on your website, how much would that 25% increase in sales add to your bottom line? $250 per month? $500? $25,000?
The good news is that I am not going to charge you for this information. I am just going to give it to you. Granted, it may require some work on your part to implement this little jewel, but you already spend untold hours searching for new business, right? While implementing this suggestion might require a few hours work on your part, it will continue to pay its dividends through the long-term future.
Friday, April 4, 2008
Saturday, March 29, 2008
Thursday, March 27, 2008
Tuesday, March 25, 2008
Account Management - How to Manage Accounts to Maximize Sales
by Alan Rigg 80/20 Sales Performance Congratulations! You successfully sold one or more of your company's products or services to a business unit, department, or division of a large organization. Now your manager has tasked you with "account management". If you are not already familiar with account management, you are probably asking yourself the following questions:
http://www.8020salesperformance.com
1. What is "Account Management"?
2. What skills and talents are required to excel in Account Management?
3. What activities must be performed to maximize Account Management return on investment?
Go to the article
Sales Recruiting - How to Hire More Top Sales Performers - Part 2
by Alan Rigg 80/20 Sales Performance Another key reason why companies suffer from 80/20 performance is their processes for hiring, training and managing salespeople rely almost entirely upon SUBJECTIVE information. Think about it:
http://www.8020salesperformance.com
Sales Recruiting - How to Hire More Top Sales Performers - Part 1
by Alan Rigg 80/20 Sales Performance
http://www.8020salesperformance.com
Monday, March 24, 2008
Wednesday, March 19, 2008
Paying Compliments Pays Off Big
The following is communications expert Bill Lampton speech about compliments management at work.
Get Business With Your Business Card
Communication expert Bill Lampton share with us some tips about how to attract clients with our business cards
Six Steps to Controlling Your Stage Fright
Communications expert BIll Lampton teach us how to overcome stage fright.
Friday, March 14, 2008
Sales Management - How to Define Your Company's Sales Job - Part 2
by Alan Rigg
80/20 Sales Performancehttp://www.8020salesperformance.com
Here are seven additional factors to consider as you define the parameters that produce success in YOUR company's sales job. If you are a salesperson, you can also benefit from considering these questions, as they can help you identify target prospects and further refine your sales approach.Sales Management - How to Define Your Company's Sales Job - Part 1
by Alan Rigg
80/20 Sales Performance
http://www.8020salesperformance.com
Would you agree that every sales job is unique in terms of products and services sold, target markets, target geographies, company cultures, lead sources, sales cycle lengths, and more? Given these many differences, how can you accurately define the parameters that will produce success in YOUR company's sales job?
Top Ten Things Customers Don’t Want To Hear—And What To Say Instead
Author: Bill Lampton, Ph.D.
Championship Communication
http://www.championshipcommunication.com
Think back to recent conversations you had while you were shopping. Unfortunately, chances are very good that sales people who talked with you about their product or service used language that either surprised you, bothered you slightly, or infuriated you so much that you vowed not to do business with them again.
Now, think about the words you and those you work with use when you talk with current and potential customers. What are you saying that offends buyers? What should you be saying?
Thursday, March 13, 2008
Illusion Of The First Time: Keys To Giving A Truly “Live” Performance
Championship Communication When an actor performs in a play for the 10th, 100th or 1,000th time, he or she must create the illusion that this is the first time the actor has said these words, used these gestures and facial expressions or thought these thoughts. Superlative actors create this response, no matter how many times they repeat what they have done previously.
http://www.championshipcommunication.com
Put Your Best Face Forward
Championship Communication Blink--a recent book by Malcolm Gladwell--cites research to support the concept that a person's face can do more than mirror the individual's mood. . .it can create a mood for that individual. That is, if you start your day with a defeated look, before long you will become downhearted, even angry. This, of course, reverses the most commonly accepted thought pattern, that the mood comes first, then the facial response. The moral: Set the tone for your day with a happy, confident face, and good things are likely to follow.
http://www.championshipcommunication.com
Muzzling the Motor Mouths: Silence Workplace Windbags
Championship Communication Nonstop talkers surround us. They appear to have no concept of time, as they ramble on endlessly--following their request to "talk to you for a minute." You want to treat them courteously, yet demonstrate that you need privacy to finish your work. During my twenty-three years in management, I dealt with blabbermouths frequently, so for the last ten years I have advised clients on how to silence the workplace windbags. Here are my suggestions for muzzling the motor mouths:
http://www.championshipcommunication.com
Wednesday, March 12, 2008
Lessons From Best Broadcasters
Championship Communication During the first coaching session I say: "We learn by watching experts in action. You learned to walk by watching your parents' steps. You learned to talk by observing how they moved their mouths. Later in life, you learned ice skating, ballet, golf, baseball pitching, dancing, driving a car and many other activities by watching people who did those activities well."
http://www.championshipcommunication.com
How To Make A Strong First Impression: Seven Tips That Really Work
Championship Communication We have all heard this warning: You never get a second chance to make a good first impression.
http://www.championshipcommunication.com
Also, human behavior specialists caution that we only have from seven to seventeen seconds of interacting with strangers before they form an opinion of us.
Go to the article
Handle Stage Fright: Make the Right Choice
Championship Communication Every time I direct a seminar on Presentation Skills for corporations, government agencies, banks, hospitals and other groups, I begin by talking about Stage Fright—because I know that’s the number one concern speakers feel. Among the tips I share about stage fright, this may be the most helpful one: Make the right choice. You see, speakers have three choices when they stand up to speak.
http://www.championshipcommunication.com
Getting The Most Out Of A Conference
Championship Communication For almost three decades, I have been attending conferences. For twenty years, I went as a participant, while serving as vice president of three colleges and a medical center. For the last eight years, I have gone to numerous conferences as a professional speaker and seminar leader, while I continue to attend the National Speakers Association’s conferences as a registrant. Here is what I have learned about getting the most out of a conference, so your investment of time and money will bring long range dividends.
http://www.championshipcommunication.com
Customer Service At Its Best
Championship Communication
Because we experience so much customer service that annoys us, and even insults us, finding someone who truly cares about customers lifts our spirits. Recently, I visited a company president who says this to his customers: "Your complete and total satisfaction is our goal. We strive to exceed your expectations in every way possible."
I'm referring to Jeff Greene, President/CEO of Greene Classic Limousines in Atlanta, Georgia. Jeff started his professional life as an Atlanta policeman. Holding a second job as a security officer in a nightclub, he felt attracted to the beautiful limousines that transported the club's guests. Jeff put that interest into action, forming his company in 1988.
Celebrating Successes: The Power Of Compliments
Championship Communication
http://www.championshipcommunication.com
Years ago, when I was new in management circles, a veteran administrator decided to share his self-described secret of success. He said: You have to be careful, Bill. I've learned not to compliment my people. Makes them too self-assured, and they get lax in their work habits. Better to keep them guessing.
As I listened, I uttered silent thanks, grateful that Don was a professional acquaintance--and not my boss. Both intuitively and from experience, I knew that managers build loyalty when they celebrate their employees' successes with compliments.
To use a familiar analogy, criticism has the same impact on people that salt does on plants. Stated positively, compliments act as nutrients for people, just as fertilizer does for flowers.Do you want to know some tips about how to manage compliments at home? If your answer is yes, I invite you to read the following article:
Attract Clients With Your Business Card
Championship Communication Let's say you attend a business function. You meet a top tier prospect, and give her your card. Twenty other people do the same thing. So what will make your card stand out from the collected stack? Here are twelve ways to assure that prospects will read your card, and will become more likely to do business with you.
http://www.championshipcommunication.com
Achieving Your Personal Best: Making The Leap From Good To Great
Championship Communication Jim Collins opened his book Good to Great with the statement, "Good is the enemy of great." He explained that when we have good schools, good businesses and good government, we are prone to accept that level of quality as sufficient. Collins observed: "Few people attain great lives, in large part because it is so easy to settle for a good life." What about you and your business? Have you become comfortable - possibly complacent - with what you have accomplished? Sales have been good, your employees seem to be happy and customers rarely complain. Next year, you project, will match or even surpass (slightly) this year.
http://www.championshipcommunication.com
A Dozen Guidelines For Using E-Mail
Autor: Bill Lampton, Ph.D. Championship Communication
http://www.championshipcommunication.com/
In most of the seminars I conduct for corporations and associations, I reserve time to talk about e-mail. Why? Because e-mail has become one of our most prominent means of internal and external communication. And guess what. . .our system did not come with a list of etiquette guidelines. So I offer these twelve tips...
Monday, February 25, 2008
Attracting Readers to your Book
Browse Books for Free
http://www.browsebooksforfree.com
One of the common and obvious ways to market a self-published book is having your own website. The harder part is how to attract your target audience and then convert the sale.
The three general ways of attracting traffic are:
* Good original keyword-rich content
* Using meta tags (it's not all about Google)
* Having lots of external links coming to your site from high-ranking web pages.
This is obvious so far. What is less obvious is how to do this.
ORIGINAL KEYWORD-RICH CONTENT
Using extracts from the book is an easy way to get original keyword-rich content.
Your extract may be on Amazon, but it isn't in a format that can be read by search engines. Your extract may also be on Google's book search, but it won't appear on other search engines, nor will it appear as a webpage. For your book to appear on Google's book search, potential readers will have to have typed in the keyword "book" after whatever they were looking for.
HTML is the only format of choice since it is easy to read, quick to load, and the easiest format to be read by search engine spiders. It is tempting to publish your book extracts in PDF, but only Google will touch them with any degree of success and even then it is still an inhibiting format.
I have found the best way to convert text-intensive books from PDF to HTML is by cutting and pasting into a web program such as Dreamweaver. This allows me to use simple HTML. If you save the PDF as an HTML document you will get a document which has HTML scattered everywhere on each line. This takes forever to edit all the mistakes in the conversion and is less search-engine friendly. Keep it simple.
Getting Started with your own Online Business
Author: Sean Babb The Top Notch
http://www.the-top-notch.com/
Every year, personal computer and notebook computer sales continue to skyrocket. Many people are upgrading their computer systems, and many more are buying their first computer for the home.
A strong number of the people buying their very first computer are doing so because they hope to tap into the wealth that is being created everyday online.
THE ESSENTIAL ELEMENTS OF A SUCCESSFUL ONLINE BUSINESS
1. You must have a storefront selling products or services.
2. You must take steps to bring potential customers to your storefront.
STOREFRONTS COME IN ALL SHAPES AND SIZES
People have generated incredible successes in nearly every online business format. So, I am not going to argue that you need to be selling a service or selling a product.
Creating your own programs (selling your own products and services) can be very profitable. But, for every person that succeeds in creating their own products and services, there are probably another hundred people who are making a comfortable living selling other people's products and services.
There are various methods available to people, which help them to sell other people's products and services:
1. Affiliate Marketing
2. Network Marketing
3. Paid Advertising Programs
4. Wholesale Programs
5. Reseller Programs
The Year of the Web Challenge
Copyright (c) Christian Web Host, Inc.
http://www.christianwebhost.com
e-Commerce
Today’s savvy Internet entrepreneur requires not only a shopping cart but also one that will interface easily with their merchant account. They want hands off financial manipulation for their growing e-Commerce web site.
One of the most difficult situations that a webmaster will face this century is integrating the masses of shopping carts available with the masses of merchant accounts and processing software. It can be absolutely overwhelming with all of the choices available to us.
Functionality
You can have a great looking site but if it doesn’t function in the Internet world it’s not going to help you keep up with the big dogs.
3 Common problems found with new web sites are:
- Being unaware that browsers are not displaying your web site correctly
- Web surfers being confused with the navigation of the web site
- Slow loading pages
How to Build An Empire With Business Cards
Most business owners don't realize the importance of using
a simple business card to generate tons of customers.
Author: Robert Short
Affordable Concrete Cutting, Inc.
http://www.affordableconcretecutting.com/construction_seo.html
The three main mistakes people make when marketing with business cards are:
1. Not having a business card.
2. Being stingy and only giving out one card per person.
3. Not giving a card to every person they come into contact with.
Not having thousands of business cards at your disposal at all times is not only stupid it is a crime against your business. If an employee of yours stole as much money from you as you lose from not utilizing business cards, they would go to prison for a long time. With today's super low cost business card printing prices there is no reason not to have business cards and an abundance of them for that matter.
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